In January, we gathered our Business Development staff together for our annual kickoff meeting in Houston, Texas. We spent three days together, recapping our successes, talking through our challenges, learning how to better serve new clients, and enjoying each other’s company.
As you can imagine, there’s a lot of talk about numbers at meetings like this, but when we get together as a sales team, the numbers we look at aren’t the numbers you might expect. The most important number for us isn’t our total dollars sold for the year.
The most important number to us is the number of new clients that signed on in the previous year. That’s how we measure success. From the smallest project to the largest, each one counts exactly the same to us.
We understand that when a prospective client reaches out, they’re starting their search for a new landscape contractor for a very specific reason. Maybe there was a service failure with their old landscaper. Maybe they want better communication. Whatever the reason, they start out a little skeptical. But after several discussions and negotiations, that client may decide that we are the best choice to meet their landscape needs, and they sign a contract with us.
And that’s something we don’t take lightly.
We realize that signing a contract with a landscape company is a big decision. For many clients, we’ll be one of their property’s largest expenses. Not to mention the impact their landscape has on the perception of their property’s value.
The number of new clients that join us each year is something to celebrate because each new client represents a tremendous amount of trust that has been placed in us. Each signature on a contract represents a property manager or owner putting their faith in our ability to do what we said we’d do.
So, when we get our Business Development team together to celebrate the growth they’ve made possible for our company, what we’re really celebrating are our clients. We celebrate the trust that each client has placed in us. And we recognize the awesome responsibility that comes with that trust.
If you’re a property manager or owner, thinking about starting your own search for a new landscape service partner, we’d love the opportunity to earn your trust. Start by scheduling a conversation with your local Yellowstone Landscape Pro. You can sign up here.
At this year’s celebration, we hosted a welcome and awards dinner at the historic Majestic Metro theatre in downtown Houston. It was a great event to start to the year, and our team had a blast. Thanks to all those who helped make the evening possible.