Launched in early 2023, this Williamsburg retail space was designed to feel like more than a store. Modeled after a flagship location in Boston but shaped by its Brooklyn surroundings, it carries a full apparel and footwear lineup alongside vintage New York City marathon posters, medals, and collectibles. The location sits near McCarren Park, drawing a steady flow of runners who use the space as a pre- and post-run base, with bag storage, cold drinks, and hot coffee available. Beyond running gear sales, the location organizes community runs, training sessions, film screenings, and panel discussions. The property’s interior supports these varying functions equally, welcoming those shopping for race-day gear and people cooling down after a workout. That dual purpose shapes decisions about how the space looks and feels, and interiorscaping is part of how that balance is struck.
Challenges
One of the biggest concerns with interiorscaping in retail spaces is avoiding distractions. Indoor plants are installed to create a comforting vibe, but shouldn’t take away the spotlight from a store’s products. Creating this balance is challenging, especially with plant lighting needs coming into play.
“Exposure to indoor plants improves feelings of well-being.” ~Piedmont
There’s also the need to keep a good customer flow. The interiorscape team has to ensure shoppers aren’t impeded by planters or overhanging greenery that interferes with them pulling products off the shelves for a closer look.
Also, seasonal running shoes and apparel have to be rotated in and out, making it a challenge to get plant placement right at various times of the year. Indoor greenery installations have to be flexible to allow for these product rotations. Flexible design concepts are a must to adapt to changing microclimates inside the store as well.
Results
Greenery NYC, a Yellowstone Landscape company, has used the following strategies to meet the interiorscape demands for this commercial retail client.
- Interior plants were selected for their sculptural forms and durability.
- These carefully chosen species complement merchandise displays while maintaining visual consistency.
- Plant selection is also mindful of lighting needs.
- Greenery is integrated directly into display areas, creating natural framing for apparel and accessories.
- To balance the minimal plant palette, layered plant textures add depth and warmth to the space.
- A curated indoor plant palette ensures displays remain fresh while requiring minimal disruption to daily store operations.
- Greenery NYC interiorscapers use regular communication with store staff to stay aware of upcoming events that might affect plant health.
- This communication helps ensure seasonal displays can be updated to complement seasonal running products and community gatherings.
Shopper Reviews
“Innovative and welcoming space.”
“What a gorgeous location.”
“Amazing store and club.”
Refreshing Retail Experience
This interiorscaping partnership is a natural fit for several reasons. The main reason is the brand values endurance, craft, and connection to the natural world. So it makes perfect sense to add greenery to the interior of their retail space, which is maintained by a team that excels at the craft of horticulture.
Not only do running enthusiasts and fans of this brand enjoy having the outdoors brought indoors, but staff members reap the benefits too. The benefits are understood by most runners who can testify to the upsides of exercise and how they’re multiplied by exercising outdoors. Those nature-fueled benefits should be part of the shopping experience and events that bring the running community together.
At Greenery NYC, a Yellowstone Landscape company, case studies like this one give our team the chance to highlight the impact of installing plants indoors. In this case, it’s a relatively small-scale installation, yet it provides positive feelings every day for the people who visit and work in the retail space.
If you’d like to talk about the array of beautiful interior landscaping your property can benefit from, contact Yellowstone Landscape for a consultation.
